In today’s fast-paced world, it’s important to keep your content fresh and relevant. That’s why having a well-written, keyword-rich content strategy is so essential. But how do you know when your existing content is actually helping your brand?
Artificial intelligence helps you with that by telling you what words in your existing content will most likely drive traffic to your website or blog. This can help you avoid writing the same content over and over again, which will only drive people away. Let’s take a look at how artificial intelligence can help you write better content marketing and lead happier bloggers.
What is Artificial Intelligence in writing a copy?
Artificial intelligence (or AI) is the use of computer software to perform tasks usually associated with the human brain, such as recognizing and classification, learning, planning, and reasoning. AI has been used to help writers better understand and challenge the concept of normal or conventional wisdom. AI can help you become more creative, achieve better clarity, and avoid plagiarism.
How Artificial Intelligence in writing a copy works
Artificial intelligence can be used to improve a lot of different things in life, including your writing. AI can be used to spot problems and offer solutions. AI can even be used to identify keywords and phrases that your reader would be interested in, as well as suggest related content. Let’s take a look at some of the ways AI can improve your writing.
Online search – AI can help you create better content by finding similar content that your readers might be interested in. This could be content that your readers might be interested in reading, as well as other types of content related to your industry. With so much content out there, it can be hard to know where to start. AI can even help you find the topics for you to start writing.
Artificial intelligence can also be used to create content that meets various needs and wants of your audience. Let’s take a look at some of the types of AI in writing a copy you can use to meet your audience’s specific needs and wants.
Relevancy – Relevancy is when your audience is interested in what you have to say because they’ve encountered or heard about something similar to what you have to say. For example, if you sell books on how to improve youritting, then your audience might be interested in your advice on how to deal with office politics, work commute issues, and how to find a job after getting your stacks of books delivered to your door.
Aesthetic – Aesthetic is when your AI triggers emotions in your reader. For example, if your AI satiates your audience’s curiosities about your industry, your brand, or your products, then your readers will feel satisfied and happy, rather than gloomy or depressed. This could make your readers feel excited, empowered, and optimistic, which can make them want to continue following you and your brand, which is great!
When to use artificial intelligence in writing a copy
Artificial intelligence can be used in many different situations within content marketing. At its most basic level, AI can be used to suggest relevant topics for your blog or website. Beyond that, though, you can use AI to trigger emotions and make your content more engaging. This can include things like image recognition, auto-filling content boxes, and auto-generated content.
Artificial intelligence can be a helpful tool in the fight against boredom in your blog or content marketing strategy. By using AI to help write your content, you not only get better results, but you also avoid doing the same thing over and over again, which only leads to frustration and sadness for your readers.